Insights
Practical advice, honest insights and the occasional behind the scenes moment – from a video producer who has been doing this for 15+ years.
How to Repurpose Your Corporate Video | Creative Lens Video
After over a decade of experience in video production, I plan the reuse of every film before the camera comes out. Here are ten ways businesses in Leeds and across Yorkshire can turn one corporate video shoot into content that works for months, from website pages and LinkedIn clips to sales emails and events.
Why Leeds Businesses Are Investing in Video Content in 2026/27
I have spent 15 years working in video production, and the conversations I am having with businesses across Leeds and Yorkshire have changed completely. Business owners are no longer asking whether they need video – they are asking which type to start with. Here is why that shift is happening, and what it means for your business.
What Makes a Great Corporate Video and What to Avoid
After 15 years in professional video production, I know exactly what separates a great corporate video from a forgettable one. In this post I am sharing what actually works – and the mistakes I see businesses across the UK make time and again, from unclear briefs and poor audio to trying to say too much in too little time.